NPR.org » Police: BlackBerry Outage Led To Fewer Traffic Accidents In Abu Dhabi
And not just a couple fewer accidents. We’re talking 20-40% reductions. Put down your mobile devices, people.
Are Sales Pitches Dead in the New Buyer Experience Economy? « iMediaConnection Blog
Love this article (Thanks Jay!) and its suggestions about approaches to creating a compelling “buying experience” rather than simply focusing on what you are selling.
“An idea so big that you can define it in a text message.”
~Andrew Robertson, President & CEO, BBDO Worldwide
(From a presentation he made years ago; it struck me as the epitome of how we need to think about our “solutions” — big and succinct…)